Other Swiss Military brands
Our registered Swiss Military brands were the first ones on the market and have remained the benchmark for quality ever since, covering the premium segment of military watches with retail prices starting at USD 500.-
There are other brands using the term "Swiss Military" as part of their own trademark - companies producing cheaper Swiss Military watches of a lesser quality. We pride ourselves in manufacturing Professional Grade watches: TOOLS, NOT TOYS. Only our model 20’000 FEET (www.20000feet.com) has the world record for water resistance and only our timepieces are actually used by a variety of military and police units worldwide (CPU unit of the UN forces, Kosovo; SEK swat team Cologne, Germany; Singapore Armed Forces; Zürich police and rescue forces, Switzerland) etc.
Our timepieces that stand out in today's array of mediocre mass production watches. To put it in the words of Sir Henry Royce (Rolls-Royce): "Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it". Or as John Ruskin, a 19th century English writer put it: "There is scarcely anything in the world that some man cannot make a little worse, and sell a little more cheaply. The person who buys on price alone is this man's lawful prey". We believe that perfection reveals itself in the attention paid to the smallest of details and the choice materials used - No Compromise!